Promoting the celebration of creative expression by boosting the progression of emerging talent, Ballantine's Whisky brand, is holding, from May 26 to 28, the MTN Bushfire 2023 Festival, a unique musical and artistic experience to be held in Swaziland.

The 3-day festival showcases dynamic, self-expressive, identity-driven and diverse talent from Africa and around the world, encouraging the redefinition of innovation through the blending of music, food, fashion and art, as well as entertainment venues for audiences to connect and celebrate in a different way.

The festival will include regional markets such as Zambia, Namibia, Angola, Botswana, and Mozambique, which will be represented by two DJs: ?DJ V aka Filipa Mondlane? and ?DJ Dilson?, in keeping with the event's vision of bringing together figures from all over the world with the same interests in one space.

The event will be a mishmash of diverse local and international talent, bringing the best of the ?Electronic?, ?House? and ?Amapian? music genres they have to offer, with performances by artists such as Sho Madjozi, Ibeyi, and Qibho Intalektual.

Ballantine's, known for its unique blend of Whiskey, will bring the key ingredients necessary for the festival to be remembered for the smooth malt flavor, vibrant performances, and an iconic stage where attendees can enjoy in a socially responsible way.

Highlighting the principle of originality that is part of the DNA's of both brands, MTN Bushfire and Ballantine's partnership has now been three years of sharing and fostering common interests that are reflected in the promotion of musical arts as cultural manifestations that stimulate the economy, tourism, and projection of talents in Africa and the world.