Adidas has designed new models of sneakers that could be an ode to minimalism. However, the goal is different: to reduce the environmental impact of production by eliminating paint from the process
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August 20, 2021August 20, 2021Marketing & Advertising, Technology & Innovation
New Galaxy Watch 4 smart watch arrives next week
The watch will be available in a sportier version and another with a more classic design
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August 18, 2021August 18, 2021Marketing & Advertising
Forbes Group launches magazine dedicated to Lusophone Africa
The Emerald Europe publishing group announced this Tuesday the launch of Forbes Africa Lusophone magazine, which will cover, with an issue every two months, themes dedicated to the six lusophone African countries
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July 14, 2021July 14, 2021Marketing & Advertising, Business
Coca-cola wants to make changes in its drinks
Coca-Cola announced on Tuesday that it is improving the recipe of the "zero" version in order to try to make it taste more like the regular version, and it is also considering changing the colors of the package
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July 14, 2021July 13, 2021Marketing & Advertising
Nespresso voted the World's Most Sustainable Coffee Brand
Nespresso has just added another distinction to its range of awards: "Most Sustainable Company in the Coffee Processing Industry by 2021".
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July 1, 2021July 1, 2021Marketing & Advertising
Instagram more democratic: new test allows anyone to share links
Right now, sharing links in stories is reserved for pages with at least 10,000 followers, but Instagram is testing the possibility of extending this feature to all users
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June 29, 2021June 29, 2021Marketing & Advertising
Get to know the 10 factors that make a brand cool
The study "Brand Coolness", conducted by three American professors and ISCTE professor Sandra Loureiro, found that "rebelliousness" is one of the 10 factors that make a brand cool