As part of its financial education program, Absa Bank Mozambique has invested in initiatives aimed at boosting financial literacy throughout the country.

To this end, in 2021, the bank launched a financial literacy guide, a manual containing information on the characteristics of the main banking products and services, and the

generalization of knowledge about the financial system, and is available to the public on the bank's website.

That same year, at the 5th edition of the "Absa E-Series" on the theme of "Financial Education for a Sustainable Mozambique", Absa held an important debate which was attended by the World Bank.

In 2022, more than 1,760 5th graders were covered by the Financial Education Campaign promoted in various schools nationwide. A total of 34 elementary school in all the country's provinces were involved. They had the opportunity to interact with Bank employees and understand the importance of saving to invest in the future.

And because inclusion is one of the Bank's fundamental values, one of the schools selected for this project was the Maputo School of Special Education, where the lecture was given using sign language to a class of deaf-mutes, as an inclusive form of communication.

This year, Absa sought to challenge itself by bringing a new approach. It recently launched a financial literacy campaign in national languages.

Through humorous radio soap operas shown in 12 national languages, in addition to Portuguese, the Bank aims to make financial concepts easier to understand, so that the ultimate goal can be achieved more easily: the financial inclusion of the entire Mozambican population.

"This initiative is in addition to the others, and in this particular case we are even more enthusiastic because we believe it will have a broad and very positive impact as it is very inclusive.

We believe that with the perception of financial concepts, citizens are less likely to make impulsive decisions and are increasingly able to make choices that benefit their financial situation in the long term," said Marketing and Corporate Relations Director, Tânia Oliveira.

According to the Institute of Social Communication, in Mozambique it is estimated that 75% of the population is informed through community radio.

The campaign, which is already on air, is being shown on different radio stations, from national to community, thus ensuring coverage of the entire national territory, using the main national languages, namely Emakhua, Nkinwane, Sena, Elomwe, Nhungwe, Bitonga, Changana, Echuwabo, Ciyaawo, Chimanyka, Chimakonde and Cindau.

With these initiatives, Absa Bank Mozambique reiterates its active role in fostering an inclusive and educational financial ecosystem, contributing significantly to the country's sustainable economic and social progress.

Absa's track record not only underlines its alignment with Mozambique's development aspirations, but also sets an inspiring standard for financial inclusion globally.