Técnica Industrial launches Jeep's new Grand Cherokee L in Mozambique

Técnica Industrial lança em Moçambique novo Grand Cherokee L da Jeep

Técnica Industrial, the official and exclusive representative of the iconic Jeep brand in Mozambique, specializing in the various SUV segments, has just launched the New Grand Cherokee L on the Mozambican market.

The launch of this new model on the Mozambican market once again revolutionizes the SUV segment premiumThe new model will be available in three versions, living up to its position as the best brand in luxury and quality 4×4 that has always belonged to Jeep. Three versions will be available: Limited, Overland and Summit. The engine is the same for all versions, but the level of equipment changes depending on the version.

The differences from the previous model are quite visible, with the new vehicle standing out for its design with a revolutionized and updated front. It also stands out for the high level of equipment available in all versions and the 7 seats for the Limited and Overland versions, while the Summit has 6 individual seats.

This new model presents a unique combination, revealing an even more legendary capacity for the off road and, at the same time, superior on-road comfort with a style and finish premium. It is also equipped with a large number of advanced security and technology features.

For Marco Silva, the brand's General Manager, "this model opens up the range of choices in this luxury segment and, without a doubt, the fact that it is new and has an excellent price-quality ratio means that expectations of success are very high".

At a time when Mozambique has been hit by floods, which have left hundreds of families homeless and a trail of destruction in their wake, Frederico Jonet, CEO of Técnica Industrial, took the opportunity to show solidarity with the victims of the rains, saying that the company he runs is preparing an aid package aimed at the population most affected by these storms.

Técnica Industrial is the official representative of the Jeep, Alfa Romeo, Fiat, Fiat Professional, Mitsubishi and Fuso and Mercedes-Benz truck brands. It currently has 250 employees and offices in the country's largest cities, namely Maputo, Beira, Tete, Nampula and Pemba. It also has representatives in Chimoio and Quelimane.

This launch reinforces the strategy followed by the JFS Group for the automotive business which, in addition to Técnica Industrial, includes two main operations in Mozambique.

MOTORMOZ, a startup acquired by the Group in 2017, which operates in the purchase and sale of used vehicles of any make, integrating new solutions such as quality guarantees and leasing banking.

And MOOV, now with 260 employees, which develops fleet management solutions and renting of vehicles, with or without chauffeur service, and is especially focused on major projects.

In addition, the Group is actively working on urban mobility solutions to meet the well-being and development needs of urban populations, and expects to present new developments on the market soon.

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