The Netflix original series "Squid Game" can generate a profit 42 times greater than the cost of production. The series has broken viewing records, its production cost only $21.4 million, and it can earn around $900 million

The success of the South Korean drama series led to investors betting on Netflix's plans to explore more international content. The idea was to boost subscriber growth. In the very first 23 days of the series' premiere there were over 132 million users who watched for at least two minutes. This made it the most watched series in a short period of time.

In the statistics for "Squid Game," Netflix indicates that 89% of viewers have watched more than 75 minutes and 66% will have finished the season by the beginning of this month.

Guggenheim analysts noted that they continue to see international expansion "as a key driver of subscriber growth, particularly in less penetrated emerging markets."

In the first half of the year, the streaming giant recorded its slowest pace of subscriber growth since 2013, due to the downturn in production caused by the pandemic.

But as the "Squid Game" became a worldwide hit soon after its launch at the end of the third quarter, analysts said that new worldwide subscriptions could reach 3.8 million and benefit the next three months.