Vista Alegre presents new porcelain collection

Vista Alegre apresenta nova colecção de porcelana

Vista Alegre is strengthening its position in Mozambique with its line of personalized products and its Christmas collection. Corporate by Vista Alegre is a comprehensive service aimed at companies, specializing in institutional gifts of prestige and value, such as the personalization of tableware, coffee or tea with their logo or gifts for milestone moments such as the company's anniversary or Christmas.

Present on the Mozambican market for almost ten years, Vista Alegre Moçambique is known for the high quality of its products, which combine tradition and modernity to offer the public unique designs, as evidenced by the Cozinha Velha and Linha de Alma collections, available at Baia Mall, which reflect the 'souls' of some key cities, including Maputo.

The brand's distinction also extends to its links with some local artists, such as the icon of fine arts in Mozambique, Malangatana, but also through cooperation with the renowned writer Mia Couto, the country's most prestigious ceramist, Reinata Sadimba, and the artists Roberto Chichorro and Gemuce.

This year, Vista Alegre's collections have already received 29 of the most important international awards dedicated to recent design trends, namely in Germany and the United States of America. In addition to product design, the international awards recognize manufacturing according to the highest standards of quality, sustainability and functionality.

In the words of Vista Alegre's manager in Mozambique, Graciete Ribeiro, the relationship between the brand and Mozambican artists adds value for both parties, given the success of their works.

"The cooperation between Mozambican artists and the Vista Alegre brand has gone well and is here to stay. Through artistic personalization, we have been able to bring 'life' and identity to the items, making them unique and shining with their own iconicity. The pieces have been very well received, so much so that, some Artists' Works Malangatana and Mia Couto are sold out in Mozambique and Portugal. They are limited edition pieces and we still have customers looking for them today. We also have the collection by the artist Gemuce, entitled 'Pedaling', which is also another reference for us as Vista Alegre, in this connection with Mozambican artists.

The Vista Alegre brand, represented in more than 90 countries, has exclusive items for the Christmas season, including 'Noel'; 'Angel' and 'Christmas Magic'; specially designed in 2022, which can be purchased for personal use, as well as for gift-giving this coming festive season.

About Vista Alegre

Founded in 1824, Vista Alegre has an unparalleled cultural and artistic heritage, guided by creative freedom and an innovative spirit. The exceptional quality of its manufacture, supported by a unique manual expertise consolidated over generations of artisans, and its collaboration with the most prestigious and inventive contemporary designers make the brand a world reference. In developing its tableware, decoration and lifestyle collections, Vista Alegre crosses multiple arts, giving rise to unique and timeless pieces, recognized internationally for the excellence of their design.

In 2001, the Vista Alegre Group (porcelain, earthenware and stoneware) merged with the Atlantis Group (high quality handmade crystal and glass), giving rise to one of the largest tableware and giftware groups in Europe: the Vista Alegre Atlantis Group. In 2009, Grupo Vista Alegre Atlantis became part of Grupo Visabeira's portfolio of brands.

In 2021, Vista Alegre received 19 awards, including the German Design Awards, the EPDA - European Design Awards and the IDA (International Design Awards) in Los Angeles, United States. Also noteworthy is the Costumer's Friend - an award that recognizes the shopping experience - which awarded Vista Alegre the Winner distinction in the Superior Excellence category.

Great names in contemporary design, painting, sculpture, architecture, literature and other art forms have lent their talents to many of the brand's creations. Siza Vieira, Joana Vasconcelos, Patrick Norguet, Ross Lovegrove, Marcel Wanders, Jaime Hayon, Malangatana, Sempé, Brunno Jahara, Sam Baron, the French brand Christian Lacroix and Oscar de la Renta are some of the artists and designers who have associated themselves with Vista Alegre.

Vista Alegre services are officially used by the President of the Portuguese Republic, the White House, various Royal Houses and many personalities from all over the world. Vista Alegre also supplies the official tableware of various embassies around the world, including those of Brazil, Spain and Morocco, as well as other national and international public and private institutions. In October 2018, Vista Alegre was awarded the "Regiostars" prize by the European Commission, an award that recognizes the best cohesion policy projects in the European Union, giving priority to innovative projects and good regional development practices. Find out more: www.vistaalegre.com

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