Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös announced on Wednesday (29) the brand's first electric car, a sedan dubbed "Spectre." By the end of the decade the company will be completely electric.

In 1900, Charles Rolls, founder of Rolls-Royce, tried out the first prototype of an electric car that at the time was competing with gasoline-powered vehicles.

"The electric car is perfectly quiet and environmentally friendly. It has no odor or vibrations whatsoever, and should become very useful when fixed charging stations are equipped. But for now, I don't foresee them being very useful - at least not for many years," the Rolls-Royce founder said at the time.

It took more than a century, but now electric cars are taking their place, and Rolls-Royce is entering the market.

"Today, 117 years later, I am proud to announce that Rolls-Royce will begin the on-track testing program for a new product that will drive the world's all-electric car revolution and create the first - and best - super-luxury product of its kind. This is not a prototype. It is the real thing. It will be tested in everyone's eyes and our customers will receive the first deliveries of the car in the fourth quarter of 2023," the CEO announced.

Rolls-Royce has not revealed any details about the vehicle other than the name and launch date.

The manufacturer also shared some images of a heavily camouflaged prototype, which it says will look like the production version:

Along with its first electric car, Rolls-Royce has also confirmed that the brand will go fully electric by the end of the decade.

"With this new product we have established our credentials for the complete electrification of our entire product line by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products," advanced the Rolls-Royce Motor Cars CEO.