The farmer's house is now AQI. Considered a reference in Mozambique in the area of agriculture and livestock, the company has just advanced with total rebranding of its brand, which includes the entire image and name change.

The moment served to open its largest store in Mozambique, with an investment of 500 thousand dollars, now with a network of 14 stores. The space inaugurated this Thursday is located in the Baía Mall Shopping Center in Maputo.

This rebranding reaffirms the will to reach more Mozambicans with the expansion of its product portfolio. The brand, which specializes in offering products in the agricultural and livestock areas, now also has a range of products for fishing, becoming a greater ally of production in Mozambique.

The inauguration ceremony was attended by AQI's partners, clients and suppliers, who, on the occasion, got to know the facilities of the largest store selling agricultural and fishing products in Mozambique.

Rui Bradão, CEO of the company, said that with this step, "it intends to strengthen its position in the market, taking advantage of the group's vast experience in Mozambique, in order to continue contributing to the development of the main national food production sectors.

In terms of product and seed offerings, Brandão said the AQI brand intends to bring more products, greater diversity. "We want to be professional...be specialized in the professional sector of production, we open to fisheries...we want to broaden," said AQI's CEO.

The new store mirrors the company's will to cover and represent all product categories for domestic production. "AQI means that to have a good production it is necessary to start well, it is necessary to have quality seeds, adequate technical advice and good tools for a good harvest. That's why we want all our customers to feel that AQI is at home," further emphasized the company's responsible.

I should mention that with the opening of the new space, located in one of the main and most privileged commercial areas of Maputo, the company now has more than 100 employees and 14 stores throughout the country. It also has a unique distribution network in the various provinces, consisting of more than 250 vendors. This allows its products to reach the most remote places, an added value in a country the size of Mozambique.

The new positioning has the purpose of reaching the whole country, betting on a policy of expansion and greater proximity to customers in their three main areas of expertise: agriculture, livestock and fisheries.