Facebook Business Coach, the new tool for digital development of African SMEs

A Meta announced the launch of Facebook Business Coach, a tool aimed at Small and Medium Business (SMB) entrepreneurs in English-speaking countries to learn how to grow their business online with Facebook, Instagram and WhatsApp.

The dialog tool is available in WhatsApp for free, is low data consumption, and through it users can communicate easily and conveniently.

SMEs have access to automated classes, where each can determine their own pace, that teach them how to establish a presence in the ever-evolving digital economy.

As a free curriculum platform, it features step-by-step courses and tutorials, as well as useful infographics, videos, and audio clips. Learning material is recommended based on user needs and queries, with an option to navigate the curriculum via the menu.

The content is designed to help business owners with multiple questions - from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with customers.

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