The well-known Volvo dealership, Auto-Sueco Moçambique, has taken on the name of the Nors brand, which now has a unique, transversal and global dimension.

Driven by progress, and based on a legacy of more than 90 years, Nors unites its vast portfolio of brands, to which Nors Moçambique belongs, formerly Auto-Sueco Moçambique, a company dedicated to the distribution and after-sales service of Volvo and Dofgeng trucks and Volvo buses.

In Mozambique, Nors is also involved in the construction equipment segment.

At a launch event held in Porto (Portugal) and broadcast to around 3,000 employees, Nors unveiled its new brand strategy, the purpose of which is "To improve life and business through benchmark service and equipment, creating continuous value for all" and is supported by the values of Legacy, Humanism, Ambition, Diligence and Integrity.

The Nors brand will replace the 17 brands of all the Nors companies in the seven countries located on three continents. Thus, in addition to Auto-Sueco Mozambique, this strategy covers the brands Auto Sueco Portugal, Galius, Civiparts, AS Parts, Onedrive, Nors Centro Oeste, Agrofito, AgroNew, Auto Sueco São Paulo, Auto Sueco Centro Oeste, KinLai, Auto Sueco Angola, Auto Sueco Botswana, Auto Sueco Namibia, Auto Maquinaria, Great West Equipment and StrongCo and will be organized into five segments: "Trucks and Buses", "Construction Equipment", "Agro", "Aftermarket" and "Ventures".

This new strategy and brand architecture will globally enhance Nors' differentiated offer, which, together with the main brands represented in the sectors in which it operates, will add quality service, technical knowledge and capillarity.

Tomás Jervell, CEO of the Nors Group, explains that "the Nors brand embodies what we have been for over 90 years and our even greater ambition to be recognized for our exceptional quality service and teams, boosting future growth in all the geographies in which we are present. This brand will be stronger, closer and more sustainable, prepared for the future and for the global transformations that Nors is already accompanying."

"The Nors brand has existed since 2013 on an institutional level. As of today, the launch of Nors in its commercial aspect is part of a process of evolution and growth, where international expansion stands out," he adds.

The implementation of the new brand in the different geographies will take place from the launch on October 11, guided by a classic strategy and an action plan that meets the needs of the business, segments and different geographies.

The brand architecture and identity development was carried out by the Born Portugal agency, while the brand's launch and communication strategy, as well as its implementation, were carried out in partnership with Havas, and will be the subject of online and offline campaigns over the coming weeks.