Absa Bank has formalized a partnership with INICC - the National Institute for Creative Cultural Industries - with the aim of creating, for the first time in Mozambique, the Mozambique Cultural and Creative Industries Award (PREICC).

The initiative is part of a series of actions developed by the Ministry of Culture and Tourism, through INICC IP, in partnership with Absa Bank Mozambique, which consists of awarding artists and individuals who have had an impact on Mozambican culture at national level and in the diaspora.

In practice, the bank will become an Honorary Partner of the Mozambique Cultural and Creative Industries Award, positioning itself as a catalyst in promoting the local creative industry, as well as an intermediary in supporting initiatives that foster the development of entrepreneurial projects linked to the cultural and creative industries, while at the same time promoting the work of young artists.

The agreement was signed on March 16, 2023 with the signing of a two-year Memorandum of Understanding.

Pedro Carvalho, Managing Director of Absa Bank Mozambique, said that "art and national culture are in our DNA. From music to painting or sculpture, we have supported the sector as a way of boosting and valuing the best we have in our country. It's important to us that we can encourage new talents and help them develop their art, bringing real value to our society in a sustainable way. This partnership we are signing today demonstrates our commitment once again. Creativity feeds the soul and only in an environment rich in cultural initiatives can there be socio-economic growth.''

It should be noted that Absa Bank Mozambique has been a consistent partner in promoting and supporting the local cultural sector and has already contributed to the realization of various projects related to fashion, music and the visual arts.