Adding all the devices where TikTok has been installed worldwide and also the devices where the Chinese version Douyin has been installed, there are more than three billion registrations.. According to data from Sensor Tower quoted by Marketeer, this is the first non-Facebook application to reach this milestone - remember that Facebook owns the platform of the same name, but also Instagram and WhatsApp.

The same analysis shows that TikTok was the most downloaded non-gaming application, worldwide, in the first half of this year: almost 383 million first installs and an estimated $919.2 million in consumer spending.

Although new downloads were down 38% year-over-year (near 619 million in the first half of 2020), consumer spending associated with the app was up 73% (from $530.2 million in the same period last year).

The SocialMediaToday website feels that this change in growth momentum is essential for TikTok, as the ability to convert users into revenue will be a more important indicator in business terms. More money will also be crucial to continue to develop and introduce new tools that keep users interested and creative.