Moza Banco launched its latest institutional campaign, with the concept "Count on Moza", with the participation of its brand ambassador, the renowned musician Stewart Sukuma.

The goal is to further enhance Moza's communication with its own identity. The characters of the campaign form the Mozambican family that, as a whole, unite not only their families, but the country and its way of being. Each character, each face, has a story, and all of them form and are part of this great Mozambican family.

For the President of the Executive Committee of Moza Banco, Manuel Soares, the Moza Family clearly materializes the positioning of the brand Moza, the determination, the commitment "... I would even say, our obligation as a Bank is to offer financial services and products that meet the needs of each and every citizen resident in Mozambique".

Therefore, "we want Mozambicans, regardless of their social status, ethno-linguistic group, geographic location, religious belief, party affiliation, academic degree or other distinction, to identify with and be part of Moza Banco. We believe that the public is driven by identification and trust, seeking out those who understand and inspire them, who drive their dreams and ambitions. That is what we seek to offer, that is what we seek to be. The challenge is launched, so that from now on we can strengthen the ties that unite us internally, supporting each other with the ultimate goal of providing a quality service to the Customer and affirming ourselves as the preferred Bank of Mozambicans, the Bank that they count on in their day-to-day lives," said Manuel Soares

Because the launch of the campaign coincided with Moza Banco's 14th anniversary, the leader highlighted the achievements made over this time, however, he reminded his staff that at no time should they diminish the magnitude of the challenges they face and that lie ahead.

"Having arrived here, we must look to the future, face it with optimism, ambition, and with the same confidence and determination that we had in the past. Our task is to be permanently prepared for the challenges and opportunities it presents us, to continue to build mature and lasting relationships with our customers and partners, relationships based on trust, respect and professional excellence," concluded Moza Banco's CEO