Sports goods multinational Adidas posted a 94.2% drop in first-half profits to 45 million euros compared to the same period last year, the company announced today. The company indicated that the end of the deal with rapper Kanye West was the cause of the drop in profits...
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Adidas loses 39 million euros in the first quarter
Sports goods multinational Adidas recorded a loss of 39 million euros in the first quarter of this year, in contrast to the profit of 482 million recorded in the same period last year. The company indicated that the end of the deal with Yeezy, the brand developed in collaboration with Kanye West, represented a...
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Adidas profits down 41.31TP2Q2 through September to 1,124 million
German sporting goods manufacturer Adidas posted €1,124 million in profit through September, down 41.3% year-on-year, due to problems in China, falling demand in Western markets and extraordinary costs. According to the company revealed today, turnover improved in the same period to 17,306 million...
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Adidas profit down 13.61TP2Q1
Adidas revealed today that it achieved a net attributable profit of 482 million euros through March, down 13.6% from the same quarter last year, due to supply problems caused by confinements in Vietnam. In a statement that is quoted by Lusa, Adidas also reported that turnover remained virtually...
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Adidas profit more than quadruples to 2,116 million euros
Sporting goods manufacturer Adidas revealed Wednesday that it posted a profit of €2,116 million in 2021, up 389.6% from the previous year, driven by sales that recovered from the fall caused by the pandemic. Turnover grew 15.2% last year to €21,234 million, while operating income rose to...
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November 6, 2021November 7, 2021Marketing & Advertising
Adidas and Xbox launch new pair of shoes alluding to 20 years of partnership
Adidas and Xbox will create a line of sneakers to celebrate 20 years of partnership
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November 6, 2021November 7, 2021Marketing & Advertising, Technology & Innovation
Meet the first vegan 100% soccer shoes from Adidas
Adidas has just released a new version of the Predator Freak football boots, 100% vegan. According to the company, it is a limited edition, made with natural materials, and that comes about through a collaboration between fashion designer Stella McCartney and Manchester United soccer player Paul Pogba
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October 8, 2021October 7, 2021Marketing & Advertising
Adidas prepares limited edition Xbox sneakers
To mark the 20th anniversary of the launch of the Xbox console, the team responsible for Microsoft established a partnership with Adidas to create a limited edition of sneakers. The sneakers have the logo of the console and several translucent details in the green tone associated with Xbox
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August 23, 2021August 23, 2021Marketing & Advertising, Technology & Innovation
Meet Adidas' paintless sneakers, they are eco-friendly
Adidas has designed new models of sneakers that could be an ode to minimalism. However, the goal is different: to reduce the environmental impact of production by eliminating paint from the process
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Adidas sells Reebok for 2.1 billion euros
Adidas has sold the Reebok brand to Authentic Brands Group (ABG) for €2.1 billion. The majority of this amount will be paid on completion of the deal, expected to be finalized in the first quarter of 2022