The President of the Republic (PR), Filipe Nyusi, today in Marracuene, called on Mozambican businessmen to sell the 'Mozambique' brand to the regional and global market as an "economic force".

"We must compete through the constant search for higher levels, bringing quality and selling well the brand "Mozambique" as an economic force in the region and the world," urged the PR during the official opening speech at the Maputo International Fair (Facim).

Nyusi acknowledged that the efforts to improve the quality of products as well as their labeling are already a step towards the internationalization of national companies.

"On the other hand, our effort in inclusion will allow us to win the external market that requires investments and size" said the PR.

Nyusi was optimistic about Mozambique's existing capacity to internationalize through the exploitation of its natural potential.

"Among the many reasons to sell "Mozambique" well and better, we highlight the availability of arable land, river basins, coastlines with beach and sea, climatic conditions for tourism, and mineral resources," the PR began by enumerating, recalling that some sectors are "global references."

The fact that Mozambique is "the gateway to the Interland countries" is an advantage in the objective of economic internationalization, and may facilitate trade with Asia and the Far East, he continued. In this regard, the PR also said that the Government intends to introduce measures for the mobility of people, particularly in obtaining visas for investors, including specialists and technicians who ensure production.

Another measure to stimulate the projection of the country in the world has to do with the integration in the SADC market and the African continent by joining the agreement of the Continental Free Trade Area. This market, according to the PR, has a potential of more than 1.3 billion consumers.

Finally, the PR indicated the improvements in the business environment, the introduction of new working platforms in the relationship "between the companies and the tax authorities," the approval of a more attractive regulatory framework, political stability, and democratic tradition as factors to "sell the brand Mozambique.

Next Friday, the President of the Republic will return to Marracuene, in Maputo province, to once again visit the exhibitions, in the company of the Prime Minister of Portugal, António Costa.

The Fair started today and will end next Sunday.