Meta Platforms announced Thursday that it has revamped the main 'Feed' of its Facebook application to prioritize "discovery" of new content, rather than posts from accounts that users follow, a bid to style its applications to cope with the short-form video presentations of competitor TikTok.

In recent months, Meta executives have expressed a greater urgency around promoting the company's "Reels" product, similar to TikTok's short video format, which has attracted many younger users.

"Home," the main Facebook news tab that users will see when they open the app, will begin to more heavily display popular posts from accounts that users don't follow, including Reels and Stories, Meta said in a statement.

Facebook will suggest posts to users with its machine-learning rating system and is investing in artificial intelligence (AI) to serve recommended content, it added.

A separate new tab called 'Feeds' will offer an aversion to the old approach, which overwhelmingly presents posts from friends, pages and groups that users actively choose to follow.

"Feeds" in that tab will be presented chronologically, without custom sorting, CEO Mark Zuckerberg said in a Facebook post.

Meta said that the feeds will not include suggested messages but will still have ads.

Its Instagram app announced tests of a more "immersive" TikTok-style viewing experience in May, while Zuckerberg told investors in April that Meta was making significant investments to support its "search engine" approach.