The NBA continues to rake in exorbitant amounts of revenue and, in this respect, reached a record figure last season. Sponsorship contracts brought in around 1.66 billion dollars.

According to "Forbes", the figure corresponds to an increase of 1.3% compared to the previous season, with technology brands being among the most notable for the amounts invested, over 190 million dollars.

Between 100 and 150 million dollars are the areas of telecommunications, crypto-assets, banking, drinks and sportswear/accessories.

Sorare and Hisense, for example, cited by the newspaper Económico, are among those investing the most, and agreements such as the one linking the Chicago Bulls and Motorola also stand out, as does the link between the San Antonio Spurs and Self Financial, which are among a total of close to 1,500 contracts, in the most varied chapters.

At the same time, the cryptocurrency sector also invested heavily in sponsorship contracts with the NBA and its clubs in the same period. The figures amount to 130 million dollars and make up around 4.2% of total sponsorship revenues, which shows that the sources are very diverse.

For example, Crypto has invested in the naming rights for the arena where the Lakers and Clippers play their home games in Los Angeles. The company, whose platform allows it to trade a wide variety of digital assets, is among many investing in the NBA.