Entrepreneur of Senegalese and Malian origin, Moussa Touré, has recently launched a search engine focused on development projects on the African continent called Mayyan.
The platform, launched last year, funds projects through users' searches, and thus aims to make each user participate in the continent's development.
"With 20 searches and ad clicks, we can provide a farmer with the fertilizer he needs to grow more food and make more money. With 150,000 searches, we can build a water well for over 200 people or provide electricity for a school," said Touré.
So far, Mayyan has approximately 80,000 users, and Mousa Touré aims to support about 500,000 people on the continent in the areas of agriculture, access to clean water, and energy (in rural areas, hospitals, and homes) by 2030.
Through the revenue generated by clicking on an ad, the platform will invest 30% of the total in non-profit organizations operating in Africa. Based on Microsoft Bing, Mayyan works like any other search engine, except that a portion of the revenue goes to investment projects on the continent.
On the other hand, unlike other search engines, Mayyan does not provide user data to companies in order to customize advertisements. All searches are encrypted and the engine uses privacy-friendly behavior analysis software.
The tool is available in Google Chrome, FireFox, Opera, Safari, and will soon be available on Android.