LVMH Moët Hennessy Louis Vuitton executives have revealed that 2021 luxury watch brands Hublot and Bvlgari sold above pre-pandemic neves, and further growth is expected this year based on strong demand in the North American market.

"2021 was a good year, we did better than in 2019," said Hublot Chief Executive Ricardo Guadalupe, noting 30% sales growth in the United States and "excellent numbers" in mainland China.

"Obviously we won't see the same strong recovery between 2021 and 2022, but we believe we will have solid growth."

Hublot and Bulgari, along with LVMH's other brands Zenith and TAG Heuer, are holding LVMH Watch Week online, with digital presentations of their latest collections.

Hublot presents an extra-slim version of its Big Bang watch, while Italian jeweler Bulgari has Serpenti Misteriosi watches that are hidden in snake-shaped bracelets and rings.

Serpenti watches, which can cost upwards of $271,000 for the most expensive models, are powered by a new Piccolissimo miniature mechanical movement.

Bulgari Chief Executive Jean-Christophe Babin said the brand had also done better last year than in the 2019 pre-pandemic, thanks to market share gains.

"We want to continue this positive trend in 2022," he noted, adding that new yellow gold models should help attract American consumers who are fans of this type of gold, while Asians tend to prefer rose gold.

Store closures and lockouts for tourists led to a drop in sales of Swiss luxury watches in 2020. But last year, Swiss watch exports were above 2019 levels at the end of November, thanks to strong demand in the United States and China.

Swiss watch exports for the full year are due on January 27, the same day that luxury goods group LVMH reports full-year results.