A few days ago, DStv and GOtv Mozambique launched the new "Dezembrar" campaign, which runs from December 19, 2022 to January 24, 2023. The campaign, 100% local, is dedicated to existing active and inactive customers.

The campaign seeks to highlight "our culture and national identity using monuments, habits and customs, our slang, the faces of public figures and expressions that resonate with our content". And more. "Dezembrar" brings promotional entertainment offers.

"Dezembrar" not only aims to keep "our customers connected to DStv and GOtv, but is also a reflection of these brands that have been part of Mozambicans' lives for years," the statement said. "This campaign celebrates the festive season, reinforces our strategic vision and the commitment we have to our culture and our customers," said Jónia Presado, Director of Marketing, Communications and Public Relations at MultiChoice Mozambique.

All active and disconnected customers are covered. All they have to do when paying their monthly fee is pay for the same package they were using the previous month and they will automatically benefit from the next package, i.e. they will have a upgrade to the package immediately above the one they were using. For example:

"If you're currently a customer of the DStv Base package, at the time of payment you'll remain on the same package, so pay for the DStv Base package and you'll receive the DStv Easy package on us as a gift, which is the package above DStv Base," she explains. "The change of package happens automatically, at no extra cost to the customer," she adds.

"If the customer is currently using the DStv Fácil package, they must pay for the same package in order to receive the package above, on our behalf, which in this specific case would be the DStv Família package, and so on," he explains.

If the customer decides to pay for the package below the one they are currently using, they will not benefit from the upgradeIf you pay for the same package as you were using the previous month or at the time your account became inactive, or if you pay for the package above the one you were using, in these cases you will receive the package above the one you paid for as a gift from Dstv for the festive season," concludes the marketing manager.

The concept of this year's DStv festive season campaign 'AONDE', focuses on showing where the best entertainment and the best gifts are to be found, namely; the best in cartoons and learning through play is 'AONDE'? On DStv. The best soap operas are "WHERE"? On DStv. The best Christmas present is "WHERE"? On DStv. The main message is; that DStv offers the package above what customers have been using when paying for their DStv.

The same scenario applies to Gotv customers. "If you are currently a customer of the GOtv Lite package, at the time of payment you remain on the same package you were using, so pay for the GOtv Lite package and you will receive the GOtv Essential package for free, which is the package above GOtv Lite. The change of package takes place automatically, at no extra cost to the customer".

If you are currently using the GOtv Essential package, pay for the same package and you will receive the package above, on our behalf, which is the GOtv Plus package, the same applies from the GOtv Plus packages to GOtv Max and from GOtv Max to GOtv Supa.

The concept of GOtv's festive season campaign this year, "TXEKA', focuses on showing where the best entertainment is txeka (seen or watched) and where the best Christmas present is received, namely; TXEKA LÁ GOtv, TXEKA LÁ". Watch cartoons, soap operas, sports and other content. Receive and TXEKA the best Christmas present on GOtv. The main message is that GOtv offers the package above what customers have been using when paying for their GOtv.