"Dá Sinal" is the motto of Standard Bank's new brand campaign, launched last Wednesday, April 3, in Maputo.

With the "Dá Sinal" campaign, the bank aims, among other things, to create emotional connections with customers, partners and the general public, while at the same time boosting business growth in the country.

This is the reaffirmation of this century-old financial institution in the market as a younger, more dynamic bank that is closer to its customers, partners and society in general, as well as a bank that embraces everyone in the same way and that knows its customers and knows what they want, because it understands their signals and their needs.

Speaking at the presentation of the campaign, Standard Bank's Marketing and Communications Director, Alfredo Mucavela, explained that "we are a people who communicate using signs. Mozambicans, from Rovuma to Maputo, use gestures and sign language a lot to communicate. That's what we're starting from, because we're a Mozambican brand. We live in Mozambique, where we have been established for 130 years."

He added that the bank understands Mozambique and works every day for the good of the country: "It is Mozambicans who have built the Standard Bank brand, which has been passed down from generation to generation. So why not bring the signs to highlight and value our customs, through communication," he said.

In another approach, Alfredo Mucavela said that "with this positioning, we are saying that anyone who has a business, a need or needs help financially can give a signal", adding that "we hope that our customers and the public in general enjoy this positioning and feel that this brand is theirs in the first place, because it is here to serve them, because without our partners, without our customers, it doesn't exist".