At the beginning of the pandemic, memes multiplied on the Internet in which Corona beer appeared associated with the new coronavirus. The similarity in name did not go unnoticed, but the coincidence that could have gone wrong in business terms turned out not to be a problem.
According to Brand Finance's ranking of the most valuable global beer brands, Mexico's Corona remains in first place, with a valuation of about $5.8 billion. This is, nevertheless, a decrease of 27.8% compared to the previous year.
However, Brand Finance indicates that Corona "remains a resilient example of a strong and reputable global brand, having recently announced an initiative to support the restaurant industry in recovering from the effects of the pandemic. In addition, it is one of the fastest growing retail brands in the UK, with a presence in over 120 countries.
Heineken comes second in the ranking (5.6 billion dollars), followed by Budweiser (almost 4.8 billion dollars). The top 5 also includes Victoria ($4 billion) and Bud Light ($3.9 billion).
As a whole, the brands that make up the global top 50 saw their value drop by 16%, from $94.9 billion to $80.2 billion, between 2020 and 2021. Belgian Michelob was the fastest growing insignia, having jumped 13 places in the ranking thanks to a 39% increase in its value. Australia's XXXX and Spain's Estrella Damm come right after in the list of the fastest growing brands.
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