Promoting the celebration of creative expression by boosting the progress of emerging talent, the Ballantine's whisky brand is holding the MTN Bushfire Festival 2023 from May 26 to 28, a unique musical and artistic experience taking place in Swaziland.

The three-day festival showcases the dynamic, self-expressive, identifiable and diverse talent from Africa and around the world, encouraging the redefinition of innovation through a mix of music, gastronomy, fashion and art, as well as entertainment venues for the public to connect and party in a different way.

The festival will include regional markets such as Zambia, Namibia, Angola, Botswana and Mozambique, which will be represented by two DJs: 'DJ V aka Filipa Mondlane' and 'DJ Dilson', in keeping with the event's vision of bringing together like-minded figures from all over the world in one place.

The event will be a mishmash of diverse local and international talent, bringing the best of the 'Electronic', 'House' and 'Amapian' music genres have to offer, with performances by artists such as Sho Madjozi, Ibeyi and Qibho Intalektual.

Ballantine's, known for its unique blend of whiskies, will bring the key ingredients needed for the festival to be remembered for the smooth taste of the malt, vibrant performances and an iconic stage where attendees can enjoy themselves in a socially responsible way.

Highlighting the principle of originality that is part of both brands' DNAs, the partnership between MTN Bushfire and Ballantine's has now been three years of sharing and fostering common interests that are reflected in the promotion of musical art as cultural events that stimulate the economy, tourism and the projection of talent in Africa and around the world.