The system has been adapted to fit over the animals' heads and is programmed to simulate images of a summer pasture field. According to the BBC, the first tests have had positive results, translating into an improvement in the herd's emotional state.

In a statement quoted by the "greensavers" portal, the Russian agriculture minister cited studies that show a relationship between a cow's "emotional experience" and a marked increase in the quantity and quality of milk it produces. This farm, which focuses mainly on the production of milk and its derivatives, believes that this technology can help calm the cows, reducing their anxiety.

The team that is taking charge of the project is composed of several veterinarians and consultants, who will analyze the daily production and then compare the results. As for the glasses, the company that produced them had to adapt the devices to the size of the animals.